It’s one month into 2018 and we already have a sense of what today’s workday looks like:

You leave your apartment a bit early to make it across town for an 8AM meeting with the sales team, at their co-working space. Before you walk out the door, you call a ride-share (it’s freezing outside, after all). Lyft seamlessly connects you with other travelers who have a similar route, making the ride inexpensive and sociable. The conversation lulls, and you use the Starbucks app to order a drink in advance.

You’re dropped off at the Starbucks nearest to the office building, and as you walk in, the barista says your name. You don’t even remove your gloves as you take your drink – the whole transaction takes about ten seconds.

But when you get to the lobby of your building, you realize that you forgot your key-card. You wait in a long line of building guests, show your ID, and write your name on a piece of paper before you can enter the building.

Finally, you get up to the 23rd floor, but there are no available desks to put down your bag. Maybe your team booked a meeting room?

You make a full circuit of the floor, and all of the meeting rooms are booked – but not by your sales team. Leaning against a wall, you pull out your phone and quickly type in the subject line “MEETING IN FIVE / WHERE IS EVERYONE??”

A few tense minutes later you get a reply “Found a table in 32nd floor kitchen, so sorry!” By 8:17 the meeting has started, everyone huddled around a laptop to see a PowerPoint.


If you live and work in 2018, you are familiar with some variation of this scenario. The type of experiences you have with location-based mobile apps outside and in retail simply do not exist within the workplace.

Starbucks and Lyft have successfully merged three things: digital systems, physical space, and individual users. By streamlining those three things, they create real-time location data, which allows them to deliver efficiency and a luxury experience.

– The app knows where you are: the car arrives at your door, and the barista knows your name.

– Your experience is personal: from drink preferences to suggested destinations. Payment is integrated, so you never awkwardly fumble cash or even pull out your wallet.

– It fits into your day: everything happens on your phone, on demand, and in a comfortable car. You receive promotions on coffee or lunch specials, and you can share a ride without adding much time to your trip.


Beco is merging the same three things to transform the workplace. By generating real-time location data, we enable productivity, wellness and user experience. In short, we are enabling a new kind of office building where daily tasks are seamless:

– The app knows where you are: you walk right through the lobby, you can find a desk or book the nearest available meeting room, and use a map to navigate immediately.

– Your experience is personal: meeting room preferences are saved, and team collaboration tools are integrated – your PowerPoint appears on the screen as you walk into a meeting. After hours, you might receive personal suggestions of building amenities, like fitness classes or a networking event.

– It fits into your day: everything happens on your phone, on demand. You might even wake up to a notification that the building is over-booked, and choose to work from home.


Ready to make this a reality in your workplace? We’d love to hear from you.

Contact us directly at or +1 617 500 6780.